541890 — Other Services Related to Advertising
Description
This industry comprises establishments primarily engaged in providing advertising services (except advertising agency services, public relations agency services, media buying agency services, media representative services, display advertising services, direct mail advertising services, advertising material distribution services, and marketing consulting services) (as defined in the official U.S. Census Bureau 2022 NAICS Manual).
Illustrative Examples
- Advertising specialties (e.g., keychains, magnets, pens) distribution services (except direct mail)
- Sign lettering and painting services
- Display lettering services
- Store window dressing or trimming services
- Mannequin decorating services
- Welcoming services (i.e., advertising services)
- Merchandise demonstration services
Overview Facts
Legacy SIC Concordance
Trace the historical mapping chain from the 1987 Standard Industrial Classification (SIC) to the modern 2022 NAICS code format.
- SIC 5199 - Nondurable Goods, NEC (via SIC1987:5199→NAICS1997:54189→2002:541890→2007:541890→2012:541890→2017:541890→2022:541890)
- SIC 7319 - Advertising, NEC (via SIC1987:7319→NAICS1997:54189→2002:541890→2007:541890→2012:541890→2017:541890→2022:541890)
- SIC 7389 - Business Services (via SIC1987:7389→NAICS1997:54189→2002:541890→2007:541890→2012:541890→2017:541890→2022:541890)
Suggested Product Service Codes (Advisory)
The following Product Service Codes (PSCs) are advisory suggestions aligned with this NAICS code. Note: NAICS and PSC codes map to different dimensions of procurement (industry vs. product/service). There is no official binding 1:1 crosswalk.
- PSC R701 — Advertising Services
Source: DoD DPCAP PSC Selection Tool (Ingested: 2026-06-29)
Frequently Asked Questions (FAQ)
Is NAICS code 541890 valid in 2022? ▾
Yes, 541890 is a valid 6-digit 2022 NAICS national industry code representing 'Other Services Related to Advertising' under Sector 54 in the official classification index.
What is the SBA size standard for NAICS code 541890? ▾
The Small Business Administration (SBA) has established a small business size standard of $19,000,000 for NAICS code 541890 (Other Services Related to Advertising), calculated based on receipts.
What is the legacy SIC equivalent for NAICS 541890? ▾
According to official Census Bureau concordance tables, NAICS code 541890 (Other Services Related to Advertising) maps to legacy 1987 Standard Industrial Classification (SIC) codes: 5199 - Nondurable Goods, NEC, 7319 - Advertising, NEC, 7389 - Business Services.
Related Pages & Tools
Further regulatory reference links for NAICS code 541890:
- Sector 54 Directory Hub — List of related industries in the Professional, Scientific, and Technical Services sector.
- SIC ↔ NAICS Crosswalk Tool — Look up mappings between legacy SIC codes and modern classifications.
- NAICS 541890 to SIC Crosswalk — Bidirectional mapping to legacy SIC codes (Other Services Related to Advertising).
- SBA Size Standards Guide — Complete rules and averaging periods for small business classifications.
- Calculating Annual Receipts Guide — Detailed worked example of revenue calculation rules.
- IRS Principal Business Activity Guide — How NAICS codes map to corporate and entity tax filings.