541830 — Media Buying Agencies
Description
This industry comprises establishments primarily engaged in purchasing advertising time or space from media outlets and reselling it to advertising agencies or individual companies directly (as defined in the official U.S. Census Bureau 2022 NAICS Manual).
Exclusions & Cross-References
- Selling time and space to advertisers for media owners as independent representatives--are classified in
- Industry 541840, Media Representatives; and
- Creating advertising campaigns and placing such advertising in media--are classified in Industry 541810,
- Advertising Agencies.
Overview Facts
Legacy SIC Concordance
Trace the historical mapping chain from the 1987 Standard Industrial Classification (SIC) to the modern 2022 NAICS code format.
- SIC 7319 - Advertising, NEC (via SIC1987:7319→NAICS1997:54183→2002:541830→2007:541830→2012:541830→2017:541830→2022:541830)
Suggested Product Service Codes (Advisory)
The following Product Service Codes (PSCs) are advisory suggestions aligned with this NAICS code. Note: NAICS and PSC codes map to different dimensions of procurement (industry vs. product/service). There is no official binding 1:1 crosswalk.
- PSC R701 — Advertising Services
Source: DoD DPCAP PSC Selection Tool (Ingested: 2026-06-29)
Frequently Asked Questions (FAQ)
Is NAICS code 541830 valid in 2022? ▾
Yes, 541830 is a valid 6-digit 2022 NAICS national industry code representing 'Media Buying Agencies' under Sector 54 in the official classification index.
What is the SBA size standard for NAICS code 541830? ▾
The Small Business Administration (SBA) has established a small business size standard of $32,500,000 for NAICS code 541830 (Media Buying Agencies), calculated based on receipts.
What is the legacy SIC equivalent for NAICS 541830? ▾
According to official Census Bureau concordance tables, NAICS code 541830 (Media Buying Agencies) maps to legacy 1987 Standard Industrial Classification (SIC) codes: 7319 - Advertising, NEC.
Related Pages & Tools
Further regulatory reference links for NAICS code 541830:
- Sector 54 Directory Hub — List of related industries in the Professional, Scientific, and Technical Services sector.
- SIC ↔ NAICS Crosswalk Tool — Look up mappings between legacy SIC codes and modern classifications.
- NAICS 541830 to SIC Crosswalk — Bidirectional mapping to legacy SIC codes (Media Buying Agencies).
- SBA Size Standards Guide — Complete rules and averaging periods for small business classifications.
- Calculating Annual Receipts Guide — Detailed worked example of revenue calculation rules.
- IRS Principal Business Activity Guide — How NAICS codes map to corporate and entity tax filings.