541840 — Media Representatives
Description
This industry comprises establishments of independent representatives primarily engaged in selling media time or space for media owners (as defined in the official U.S. Census Bureau 2022 NAICS Manual).
Illustrative Examples
- Newspaper advertising representatives (i.e., independent of media owners)
- Radio advertising representatives (i.e., independent of media owners)
- Publishers' advertising representatives (i.e., independent of media owners)
- Television advertising representatives (i.e., independent of media owners)
Overview Facts
Legacy SIC Concordance
Trace the historical mapping chain from the 1987 Standard Industrial Classification (SIC) to the modern 2022 NAICS code format.
- SIC 7313 - Radio, Television, and Publishers’ Advertising Representatives (via SIC1987:7313→NAICS1997:54184→2002:541840→2007:541840→2012:541840→2017:541840→2022:541840)
Suggested Product Service Codes (Advisory)
The following Product Service Codes (PSCs) are advisory suggestions aligned with this NAICS code. Note: NAICS and PSC codes map to different dimensions of procurement (industry vs. product/service). There is no official binding 1:1 crosswalk.
- PSC R701 — Advertising Services
Source: DoD DPCAP PSC Selection Tool (Ingested: 2026-06-29)
Frequently Asked Questions (FAQ)
Is NAICS code 541840 valid in 2022? ▾
Yes, 541840 is a valid 6-digit 2022 NAICS national industry code representing 'Media Representatives' under Sector 54 in the official classification index.
What is the SBA size standard for NAICS code 541840? ▾
The Small Business Administration (SBA) has established a small business size standard of $21,000,000 for NAICS code 541840 (Media Representatives), calculated based on receipts.
What is the legacy SIC equivalent for NAICS 541840? ▾
According to official Census Bureau concordance tables, NAICS code 541840 (Media Representatives) maps to legacy 1987 Standard Industrial Classification (SIC) codes: 7313 - Radio, Television, and Publishers’ Advertising Representatives.
Related Pages & Tools
Further regulatory reference links for NAICS code 541840:
- Sector 54 Directory Hub — List of related industries in the Professional, Scientific, and Technical Services sector.
- SIC ↔ NAICS Crosswalk Tool — Look up mappings between legacy SIC codes and modern classifications.
- NAICS 541840 to SIC Crosswalk — Bidirectional mapping to legacy SIC codes (Media Representatives).
- SBA Size Standards Guide — Complete rules and averaging periods for small business classifications.
- Calculating Annual Receipts Guide — Detailed worked example of revenue calculation rules.
- IRS Principal Business Activity Guide — How NAICS codes map to corporate and entity tax filings.