541810 — Advertising Agencies
Description
This industry comprises establishments primarily engaged in creating advertising campaigns and placing such advertising in print and digital periodicals, newspapers, radio and television, or other media. These establishments are organized to provide a full range of services (i.e., through in-house capabilities or subcontracting), including advice, creative services, account management, production of advertising content, media planning, and buying (i.e., placing advertising) (as defined in the official U.S. Census Bureau 2022 NAICS Manual).
Overview Facts
Legacy SIC Concordance
Trace the historical mapping chain from the 1987 Standard Industrial Classification (SIC) to the modern 2022 NAICS code format.
- SIC 7311 - Advertising Agencies (via SIC1987:7311→NAICS1997:54181→2002:541810→2007:541810→2012:541810→2017:541810→2022:541810)
Suggested Product Service Codes (Advisory)
The following Product Service Codes (PSCs) are advisory suggestions aligned with this NAICS code. Note: NAICS and PSC codes map to different dimensions of procurement (industry vs. product/service). There is no official binding 1:1 crosswalk.
- PSC R701 — Advertising Services
Source: DoD DPCAP PSC Selection Tool (Ingested: 2026-06-29)
Frequently Asked Questions (FAQ)
Is NAICS code 541810 valid in 2022? ▾
Yes, 541810 is a valid 6-digit 2022 NAICS national industry code representing 'Advertising Agencies' under Sector 54 in the official classification index.
What is the SBA size standard for NAICS code 541810? ▾
The Small Business Administration (SBA) has established a small business size standard of $25,500,000 for NAICS code 541810 (Advertising Agencies), calculated based on receipts.
What is the legacy SIC equivalent for NAICS 541810? ▾
According to official Census Bureau concordance tables, NAICS code 541810 (Advertising Agencies) maps to legacy 1987 Standard Industrial Classification (SIC) codes: 7311 - Advertising Agencies.
Related Pages & Tools
Further regulatory reference links for NAICS code 541810:
- Sector 54 Directory Hub — List of related industries in the Professional, Scientific, and Technical Services sector.
- SIC ↔ NAICS Crosswalk Tool — Look up mappings between legacy SIC codes and modern classifications.
- NAICS 541810 to SIC Crosswalk — Bidirectional mapping to legacy SIC codes (Advertising Agencies).
- IRS PBA Code for Advertising — Principal Business Activity tax reporting details.
- IRS PBA Code for Copywriting — Principal Business Activity tax reporting details.
- IRS PBA Code for Digital Marketing — Principal Business Activity tax reporting details.
- IRS PBA Code for Marketing — Principal Business Activity tax reporting details.
- IRS PBA Code for SEO Agency — Principal Business Activity tax reporting details.
- Compare NAICS 541810 vs 541820 — Industrial classification comparison rules (Advertising Agencies vs Public Relations Agencies).
- Compare NAICS 541430 vs 541810 — Industrial classification comparison rules (Advertising Agencies vs Graphic Design Services).
- SBA Size Standards Guide — Complete rules and averaging periods for small business classifications.
- Calculating Annual Receipts Guide — Detailed worked example of revenue calculation rules.
- IRS Principal Business Activity Guide — How NAICS codes map to corporate and entity tax filings.