541860 — Direct Mail Advertising
Description
This industry comprises establishments primarily engaged in (1) creating and designing advertising campaigns for the purpose of distributing advertising materials (e.g., coupons, flyers, samples) or specialties (e.g., keychains, magnets, pens with customized messages imprinted) by mail or other direct distribution and/or (2) preparing such advertising materials or specialties for mailing or other direct distribution. These establishments may also compile, maintain, sell, and rent mailing lists (as defined in the official U.S. Census Bureau 2022 NAICS Manual).
Overview Facts
Legacy SIC Concordance
Trace the historical mapping chain from the 1987 Standard Industrial Classification (SIC) to the modern 2022 NAICS code format.
- SIC 7331 - Direct Mail Advertising Services (via SIC1987:7331→NAICS1997:54186→2002:541860→2007:541860→2012:541860→2017:541860→2022:541860)
Suggested Product Service Codes (Advisory)
The following Product Service Codes (PSCs) are advisory suggestions aligned with this NAICS code. Note: NAICS and PSC codes map to different dimensions of procurement (industry vs. product/service). There is no official binding 1:1 crosswalk.
- PSC R701 — Advertising Services
Source: DoD DPCAP PSC Selection Tool (Ingested: 2026-06-29)
Frequently Asked Questions (FAQ)
Is NAICS code 541860 valid in 2022? ▾
Yes, 541860 is a valid 6-digit 2022 NAICS national industry code representing 'Direct Mail Advertising' under Sector 54 in the official classification index.
What is the SBA size standard for NAICS code 541860? ▾
The Small Business Administration (SBA) has established a small business size standard of $22,000,000 for NAICS code 541860 (Direct Mail Advertising), calculated based on receipts.
What is the legacy SIC equivalent for NAICS 541860? ▾
According to official Census Bureau concordance tables, NAICS code 541860 (Direct Mail Advertising) maps to legacy 1987 Standard Industrial Classification (SIC) codes: 7331 - Direct Mail Advertising Services.
Related Pages & Tools
Further regulatory reference links for NAICS code 541860:
- Sector 54 Directory Hub — List of related industries in the Professional, Scientific, and Technical Services sector.
- SIC ↔ NAICS Crosswalk Tool — Look up mappings between legacy SIC codes and modern classifications.
- NAICS 541860 to SIC Crosswalk — Bidirectional mapping to legacy SIC codes (Direct Mail Advertising).
- SBA Size Standards Guide — Complete rules and averaging periods for small business classifications.
- Calculating Annual Receipts Guide — Detailed worked example of revenue calculation rules.
- IRS Principal Business Activity Guide — How NAICS codes map to corporate and entity tax filings.