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SIC 7331 to NAICS Code Crosswalk

The legacy 1987 SIC code 7331 (Direct Mail Advertising Services) maps transitively to modern U.S. Census 2022 NAICS code(s): 513110, 513120, 513130, 513140, 513191, 513199, 516210, 519290, 541860.

Concordance Concordance Mapping Asset

Source Code Source Industry Target Code Target Industry Relation Concordance Path
SIC 7331 Direct Mail Advertising Services NAICS 513110 Newspaper Publishers One-to-Many SIC1987:7331 → NAICS1997:51114 → 2002:516110 → 2007:519130 → 2012:519130 → 2017:519130 → 2022:513110
SIC 7331 Direct Mail Advertising Services NAICS 513120 Periodical Publishers One-to-Many SIC1987:7331 → NAICS1997:51114 → 2002:516110 → 2007:519130 → 2012:519130 → 2017:519130 → 2022:513120
SIC 7331 Direct Mail Advertising Services NAICS 513130 Book Publishers One-to-Many SIC1987:7331 → NAICS1997:51114 → 2002:516110 → 2007:519130 → 2012:519130 → 2017:519130 → 2022:513130
SIC 7331 Direct Mail Advertising Services NAICS 513140 Directory and Mailing List Publishers One-to-Many SIC1987:7331 → NAICS1997:51114 → 2002:516110 → 2007:519130 → 2012:519130 → 2017:519130 → 2022:513140
SIC 7331 Direct Mail Advertising Services NAICS 513191 Greeting Card Publishers One-to-Many SIC1987:7331 → NAICS1997:51114 → 2002:516110 → 2007:519130 → 2012:519130 → 2017:519130 → 2022:513191
SIC 7331 Direct Mail Advertising Services NAICS 513199 All Other Publishers One-to-Many SIC1987:7331 → NAICS1997:51114 → 2002:516110 → 2007:519130 → 2012:519130 → 2017:519130 → 2022:513199
SIC 7331 Direct Mail Advertising Services NAICS 516210 Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers One-to-Many SIC1987:7331 → NAICS1997:51114 → 2002:516110 → 2007:519130 → 2012:519130 → 2017:519130 → 2022:516210
SIC 7331 Direct Mail Advertising Services NAICS 519290 Web Search Portals and All Other Information Services One-to-Many SIC1987:7331 → NAICS1997:51114 → 2002:516110 → 2007:519130 → 2012:519130 → 2017:519130 → 2022:519290
SIC 7331 Direct Mail Advertising Services NAICS 541860 Direct Mail Advertising One-to-Many SIC1987:7331 → NAICS1997:54186 → 2002:541860 → 2007:541860 → 2012:541860 → 2017:541860 → 2022:541860

Why Concordances Don't Line Up 1:1

The Standard Industrial Classification (SIC) system was established in 1937 and last updated in 1987, organizing businesses by end products. The North American Industry Classification System (NAICS) replaced it in 1997, classifying establishments by production processes. Because of this structural shift, many-to-many relationships are common, requiring chained concordance steps to bridge the historical gap.

Reverse Crosswalk: Going the other way? See the mapping at NAICS 513110 to SIC, NAICS 513120 to SIC, NAICS 513130 to SIC, NAICS 513140 to SIC, NAICS 513191 to SIC, NAICS 513199 to SIC, NAICS 516210 to SIC, NAICS 519290 to SIC, NAICS 541860 to SIC.

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Primary Ingestion Source

Data sourced from the U.S. Census Bureau Concordances (1997, 2002, 2007, 2012, 2017, and 2022 editions). Last verified on 2026-06-30.