541910 — Marketing Research and Public Opinion Polling
Description
This industry comprises establishments primarily engaged in systematically gathering, recording, tabulating, and presenting marketing and public opinion data (as defined in the official U.S. Census Bureau 2022 NAICS Manual).
Illustrative Examples
- Broadcast media rating services
- Political opinion polling services
- Marketing analysis or research services
- Statistical sampling services
- Opinion research services
Exclusions & Cross-References
- Providing research and analysis in economics, sociology, and related fields--are classified in Industry
- 541720, Research and Development in the Social Sciences and Humanities; and
- Providing advice and counsel on marketing strategies--are classified in U.S. Industry 541613, Marketing
- Consulting Services.
Overview Facts
Legacy SIC Concordance
Trace the historical mapping chain from the 1987 Standard Industrial Classification (SIC) to the modern 2022 NAICS code format.
- SIC 8732 - Commercial Economic, Sociological, and Educational Research (via SIC1987:8732→NAICS1997:54191→2002:541910→2007:541910→2012:541910→2017:541910→2022:541910)
Suggested Product Service Codes (Advisory)
The following Product Service Codes (PSCs) are advisory suggestions aligned with this NAICS code. Note: NAICS and PSC codes map to different dimensions of procurement (industry vs. product/service). There is no official binding 1:1 crosswalk.
- PSC R701 — Advertising Services
Source: DoD DPCAP PSC Selection Tool (Ingested: 2026-06-29)
Frequently Asked Questions (FAQ)
Is NAICS code 541910 valid in 2022? ▾
Yes, 541910 is a valid 6-digit 2022 NAICS national industry code representing 'Marketing Research and Public Opinion Polling' under Sector 54 in the official classification index.
What is the SBA size standard for NAICS code 541910? ▾
The Small Business Administration (SBA) has established a small business size standard of $22,500,000 for NAICS code 541910 (Marketing Research and Public Opinion Polling), calculated based on receipts.
What is the legacy SIC equivalent for NAICS 541910? ▾
According to official Census Bureau concordance tables, NAICS code 541910 (Marketing Research and Public Opinion Polling) maps to legacy 1987 Standard Industrial Classification (SIC) codes: 8732 - Commercial Economic, Sociological, and Educational Research.
Related Pages & Tools
Further regulatory reference links for NAICS code 541910:
- Sector 54 Directory Hub — List of related industries in the Professional, Scientific, and Technical Services sector.
- SIC ↔ NAICS Crosswalk Tool — Look up mappings between legacy SIC codes and modern classifications.
- NAICS 541910 to SIC Crosswalk — Bidirectional mapping to legacy SIC codes (Marketing Research and Public Opinion Polling).
- IRS PBA Code for Marketing — Principal Business Activity tax reporting details.
- SBA Size Standards Guide — Complete rules and averaging periods for small business classifications.
- Calculating Annual Receipts Guide — Detailed worked example of revenue calculation rules.
- IRS Principal Business Activity Guide — How NAICS codes map to corporate and entity tax filings.