459420 — Gift, Novelty, and Souvenir Retailers
Description
This industry comprises establishments primarily engaged in retailing new gifts, novelty merchandise, souvenirs, greeting cards, seasonal and holiday decorations, and curios (as defined in the official U.S. Census Bureau 2022 NAICS Manual).
Illustrative Examples
- Greeting card retailers
- Seasonal and holiday decoration retailers
- Novelty retailers
- Souvenir retailers
- Gift retailers
- Fruit basket or fruit bouquet retailers
Overview Facts
Legacy SIC Concordance
Trace the historical mapping chain from the 1987 Standard Industrial Classification (SIC) to the modern 2022 NAICS code format.
- SIC 5421 - Meat and Fish (via SIC1987:5421→NAICS1997:45439→2002:454390→2007:454390→2012:454390→2017:454390→2022:459420)
- SIC 5947 - Gift, Novelty, and Souvenir Shops (via SIC1987:5947→NAICS1997:45322→2002:453220→2007:453220→2012:453220→2017:453220→2022:459420)
- SIC 5961 - Catalog and Mail-Order Houses (via SIC1987:5961→NAICS1997:45411→2002:454112→2007:454112→2012:454112→2017:454110→2022:459420)
- SIC 5963 - Direct Selling Establishments (via SIC1987:5963→NAICS1997:45439→2002:454390→2007:454390→2012:454390→2017:454390→2022:459420)
Suggested Product Service Codes (Advisory)
The following Product Service Codes (PSCs) are advisory suggestions aligned with this NAICS code. Note: NAICS and PSC codes map to different dimensions of procurement (industry vs. product/service). There is no official binding 1:1 crosswalk.
- PSC 7530 — Stationery and Record Forms
Source: DoD DPCAP PSC Selection Tool (Ingested: 2026-06-29)
Frequently Asked Questions (FAQ)
Is NAICS code 459420 valid in 2022? ▾
Yes, 459420 is a valid 6-digit 2022 NAICS national industry code representing 'Gift, Novelty, and Souvenir Retailers' under Sector 44-45 in the official classification index.
What is the SBA size standard for NAICS code 459420? ▾
The Small Business Administration (SBA) has established a small business size standard of $13,500,000 for NAICS code 459420 (Gift, Novelty, and Souvenir Retailers), calculated based on receipts.
What is the legacy SIC equivalent for NAICS 459420? ▾
According to official Census Bureau concordance tables, NAICS code 459420 (Gift, Novelty, and Souvenir Retailers) maps to legacy 1987 Standard Industrial Classification (SIC) codes: 5421 - Meat and Fish, 5947 - Gift, Novelty, and Souvenir Shops, 5961 - Catalog and Mail-Order Houses, 5963 - Direct Selling Establishments.
Related Pages & Tools
Further regulatory reference links for NAICS code 459420:
- Sector 44-45 Directory Hub — List of related industries in the Retail Trade sector.
- SIC ↔ NAICS Crosswalk Tool — Look up mappings between legacy SIC codes and modern classifications.
- NAICS 459420 to SIC Crosswalk — Bidirectional mapping to legacy SIC codes (Gift, Novelty, and Souvenir Retailers).
- IRS PBA Code for Gift Shop — Principal Business Activity tax reporting details.
- SBA Size Standards Guide — Complete rules and averaging periods for small business classifications.
- Calculating Annual Receipts Guide — Detailed worked example of revenue calculation rules.
- IRS Principal Business Activity Guide — How NAICS codes map to corporate and entity tax filings.