{
  "@context": [
    "https://schema.org",
    {
      "ec": "https://entitycodes.org/vocab#"
    }
  ],
  "@type": "DefinedTerm",
  "@id": "https://entitycodes.org/naics/541860/",
  "identifier": "541860",
  "name": "Direct Mail Advertising",
  "description": "This industry comprises establishments primarily engaged in (1) creating and designing advertising campaigns for the purpose of distributing advertising materials (e.g., coupons, flyers, samples) or specialties (e.g., keychains, magnets, pens with customized messages imprinted) by mail or other direct distribution and/or (2) preparing such advertising materials or specialties for mailing or other direct distribution.  These establishments may also compile, maintain, sell, and rent mailing lists.",
  "url": "https://entitycodes.org/naics/541860/",
  "inDefinedTermSet": {
    "@type": "DefinedTermSet",
    "name": "NAICS 2022",
    "url": "https://entitycodes.org/naics/"
  },
  "sameAs": [
    "https://www.census.gov/naics/?input=541860&year=2022"
  ],
  "additionalProperty": [
    {
      "@type": "PropertyValue",
      "name": "SBA size standard",
      "value": "$22,000,000 receipts",
      "unitText": "USD receipts",
      "description": "13 CFR 121.201, as-of 2023-03-17"
    },
    {
      "@type": "PropertyValue",
      "name": "IRS PBA code",
      "value": "541800",
      "description": "IRS Principal Business Activity code (method: rolled-up)"
    },
    {
      "@type": "PropertyValue",
      "name": "US establishments",
      "value": 1705,
      "description": "Census County Business Patterns 2023"
    }
  ],
  "ec:crosswalk": [
    {
      "system": "SIC 1987",
      "code": "7331",
      "title": "Direct Mail Advertising Services",
      "confidence": "chain",
      "via": "SIC1987:7331\u2192NAICS1997:54186\u21922002:541860\u21922007:541860\u21922012:541860\u21922017:541860\u21922022:541860",
      "url": "https://entitycodes.org/sic/7331/"
    }
  ],
  "ec:provenance": {
    "definition": {
      "source": "US Census 2022 NAICS Manual",
      "type": "US gov \u2014 public domain"
    },
    "crosswalk": {
      "source": "Census NAICS\u2194SIC concordance",
      "method": "transitive chain (NOT direct)"
    },
    "sba_size_standard": {
      "source": "SBA Table of Size Standards (13 CFR 121.201)",
      "as_of": "2023-03-17"
    },
    "establishments": {
      "source": "Census County Business Patterns",
      "year": 2023
    }
  },
  "license": "https://www.usa.gov/government-works",
  "dateModified": "2026-07-21",
  "isPartOf": {
    "@type": "DefinedTerm",
    "identifier": "5418",
    "name": "Advertising, Public Relations, and Related Services",
    "@id": "https://entitycodes.org/naics/5418/"
  }
}